Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

The clever part of this tour is that it starts where everyday Icelandic food actually begins: a neighborhood grocery store on Laugavegur, Reykjavik’s main shopping street. I like that you learn what Icelanders buy before sitting down to eat, and I like the private microbrewery lunch, where several local dishes and craft brews turn unfamiliar flavors into an easy tasting lesson. The main drawback is its short format, about two to three hours, so this is an introduction rather than a full food tour.

You’ll meet at Dill Restaurant at 11 a.m. and finish at MicroBar Reykjavik, only a short distance away on Laugavegur. The group can include no more than 12 people, which should make questions and conversation easier, but the tour may not suit you if you want a large meal, a broad restaurant crawl, or a full afternoon of sightseeing.

Key points about the Reykjavik food tour

• The grocery stop comes first: Learn about Icelandic produce, food prices, and everyday shopping before tasting prepared dishes.
• Lunch takes place in a private microbrewery: The brewery is reserved for the group, giving the meal a more focused setting.
• Several Icelandic flavors are included: You can sample different dishes rather than gamble on one unfamiliar plate.
• Craft beer comes with the tasting: Local brews are included as part of the food experience.
• The group is capped at 12 people: This is a small-group outing, not a crowded food walk.
• The route stays in central Reykjavik: It starts at Dill Restaurant, visits a grocery store on Laugavegur, and ends at MicroBar Reykjavik.

Why the supermarket stop matters in Iceland

Icelandic food can seem hard to approach when you only see it on restaurant menus. A grocery store gives you a simpler starting point. You can look at ordinary products, see what is sold locally, and get a clearer sense of how Iceland feeds itself.

That matters because Iceland imports much of what it eats, while also producing distinctive local foods. The tour is designed to explain what produce is common in the country and where food comes from. You are not just being handed a tasting plate with no context. You begin by seeing the ingredients in a real shopping setting.

The store is on Laugavegur, the city’s main shopping street. That makes the first stop convenient if you are already exploring central Reykjavik. It also means the food lesson takes place in an everyday part of town rather than in a specially built attraction.

Expect the grocery visit to be educational rather than a cooking class. The available details do not promise demonstrations, recipes, or time to shop for a full picnic. Instead, you learn about Icelandic food culture and produce, then carry that background into lunch.

I especially like this order. If the meal came first, you might taste an unusual item without knowing how it fits into local life. Seeing the food in a store first gives you a useful frame of reference. You can also ask about products you notice, which is often more helpful than trying to decode a menu alone.

Laugavegur makes the route easy to fit into a day

The meeting point is Dill Restaurant, at Laugavegur 59, with an 11 a.m. start. The tour ends at Laugavegur 86, at MicroBar Reykjavik. Both points are in central Reykjavik, so the outing does not require a long ride out of town.

That central setting is a practical plus. You can schedule the tour during a morning or afternoon of city sightseeing without giving up half a day to transport. The tour lasts roughly two to three hours, with the published itinerary listing three hours.

You should still allow a little extra time around the official schedule. Food conversations can run long, and the experience includes both shopping and lunch. If you have a strict booking immediately afterward, leave a cushion rather than planning a tight connection.

The tour is near public transportation, according to the activity details. A mobile ticket is accepted, and confirmation is sent when you book. You should have the meeting address handy, since the start and finish are different locations on the same street.

The 11 a.m. start also puts lunch at a sensible point in your day. You get enough time for the store visit before eating, without turning the experience into a late-night food event. If you prefer a long, leisurely evening meal, this is not that kind of tour. It is a compact daytime introduction.

What lunch at the private microbrewery adds

After the grocery visit, you go to a local microbrewery for lunch. The space is exclusively reserved for the group during the tour. That private arrangement is one of the strongest features because it gives the meal a clear purpose: taste, ask questions, and compare flavors without the distractions of a busy public dining room.

The lunch includes several different Icelandic foods and flavors. This is a better approach for a cautious eater than ordering one traditional dish and hoping for the best. You can decide what you enjoy as you go, and you can treat less familiar items as small samples rather than a full commitment.

The supplied details do not name every dish, so you should not book this expecting a fixed list of specialties. What you can count on is a selection of typical Icelandic flavors intended to teach you what you like. The exact menu may depend on what the provider serves that day.

There is also a complimentary tasting of local craft brews. Beer is not simply an extra drink added to lunch. Here, it is part of the local food lesson, giving you another way to connect Icelandic eating and drinking traditions.

If you do not drink alcohol, check the provider’s current arrangements before booking because the supplied information confirms craft beer tastings but does not describe alternatives. The same applies to dietary needs. The activity details say most people can participate, but they do not spell out vegetarian, vegan, allergy, or gluten-free options.

A small group changes the feel of the meal

The maximum group size is 12 people. That is small enough for a more personal experience than a large bus-style excursion, especially during the grocery stop where questions are likely to be useful.

A small group also fits the private brewery setting. You are not being moved through several packed venues with a guide trying to keep everyone together. The format should feel more like a guided tasting conversation, although the exact guide style and the names of the guides are not provided.

One perfect 5 rating from 11 ratings and a 100 percent recommendation indicate strong satisfaction with the experience so far. One detailed account praised the concept and said it would have been useful on an earlier trip to Iceland. That is telling: the tour’s real strength is not just the food. It helps you understand the country’s everyday eating habits, something many standard sightseeing tours skip.

Still, a small group does not guarantee a quiet or private experience in every sense. The brewery is reserved for the group, but the store is a public business. The grocery portion will take place in an ordinary shop, not a closed tasting room.

What you get for $123

At $123 per person, this is not a cheap way to grab lunch. The value depends on what you want from the outing.

If you only want a meal and one or two beers, the price may feel high. You are paying for more than the food itself, though. The fee covers a guided introduction to Icelandic food culture, the supermarket lesson, multiple tastings, craft beer, and a private brewery setting. It also saves you from guessing which unfamiliar foods to order.

I see the strongest value for people arriving in Reykjavik who want practical food advice early in their stay. You can learn what interests you at the store, sample dishes in small portions, and use that information during the rest of your Iceland trip.

The price also makes more sense if you enjoy guided experiences in small groups. The cap of 12 keeps the format personal, and the private lunch adds something beyond a normal restaurant reservation. If you already know Icelandic cuisine well, or if you prefer to explore restaurants on your own, you may find better value elsewhere.

This tour is also more useful than a generic pub visit because the food and beer are connected. You are tasting local brews while trying typical Icelandic dishes, not simply stopping for drinks. That combination gives the lunch a clear local focus.

Who will enjoy this experience most

I would recommend the tour to first-time visitors who want a gentle introduction to Icelandic food. It is particularly useful if you are curious but cautious. You can try several things, learn what appeals to you, and avoid ordering a full plate of something you may not enjoy.

It also suits couples, solo visitors, and small groups who prefer conversation over a big organized outing. The maximum of 12 people is manageable, and the central route is easy to combine with other Reykjavik plans.

Food-focused travelers will appreciate the supermarket component. It shows you the difference between eating in a restaurant and understanding the products people buy for daily life. You may leave with ideas for snacks or ingredients to look for during the rest of your trip, though the tour does not promise a shopping list or a supermarket purchase.

Beer drinkers have an extra reason to book. The local craft brew tasting is included, and the brewery setting makes the drinks part of the meal rather than an unrelated stop.

Families and people with dietary restrictions should check before committing. Most people can participate, but the supplied information does not list child pricing, menu substitutions, or allergy arrangements. The same caution applies if you do not drink beer.

Who may want a different Reykjavik food tour

Skip this outing if you want a long restaurant crawl. The tour visits one grocery store and one microbrewery, with a total duration of about two to three hours. It does not cover several restaurants or a wide range of Reykjavik neighborhoods.

You may also prefer another activity if you want detailed cooking instruction. This is a tasting and food-culture experience, not a class. You learn about produce and try dishes, but no cooking lesson is specified.

Independent eaters who already know where they want to go may find the $123 price difficult to justify. You can buy food and beer in Reykjavik on your own for less, although you will not get the same guided explanation or organized selection.

The weather policy is another practical point. The experience requires good weather, and poor conditions can lead to a different date or a full refund. Since the tour involves walking between central stops, keep an eye on the forecast and avoid booking it immediately before an important onward plan.

Booking, timing, and cancellation details

You meet at Dill Restaurant, Laugavegur 59, at 11 a.m. The tour ends at MicroBar Reykjavik, Laugavegur 86. It is near public transportation, and the mobile ticket makes the booking easy to carry on your phone.

The maximum group size is 12 people, and confirmation arrives at booking. Most people can participate, though no detailed accessibility information is supplied. Ask the provider directly if you need specific assistance.

Free cancellation is available up to 24 hours before the local start time for a full refund. Cancellations or changes made within 24 hours are not refunded or accepted. If poor weather cancels the tour, you can receive a different date or a full refund. The same choice applies if the minimum number of people is not reached.

Should you book the Reykjavik supermarket and brewery tour?

Book it if you want a short, friendly introduction to Icelandic food that gives you context before lunch. The supermarket visit is the unusual piece, and the private microbrewery meal makes the experience feel more focused than a basic food stop. The included craft beer and several small tastings also help you test unfamiliar flavors without ordering blindly.

Think twice if you want a large meal, a full restaurant crawl, or detailed dietary information before booking. At $123, the value lies in the guidance, tasting variety, and private setting, not in the amount of food alone.

For a first day or two in Reykjavik, I see this as a useful orientation. You get practical food knowledge, a central route, and a chance to decide what Icelandic flavors deserve more attention during the rest of your trip.

FAQ

Where does the Reykjavik food tour start?

It starts at Dill Restaurant, Laugavegur 59, 101 Reykjavík, Iceland.

What time does the tour begin?

The tour begins at 11 a.m.

Where does the tour end?

It ends at MicroBar Reykjavik, at Laugavegur 86, 101 Reykjavík, Iceland.

How long does the experience last?

The tour lasts approximately two to three hours. The itinerary lists three hours.

How many people can join the tour?

The experience has a maximum of 12 people.

Is craft beer included?

Yes. The experience includes a complimentary tasting of local craft brews.

What does the tour include besides lunch?

You visit a grocery store on Laugavegur to learn about Icelandic food culture and common produce, then try several Icelandic foods and flavors at a local microbrewery.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the local start time for a full refund. Cancellations within 24 hours are not refunded.