Review · PUFFIN TOURS
Puffin Travel choice – We decide where to go. Do it like locals
Iceland is not short on famous day trips, but Puffin Travel’s private custom tour lets you replace a fixed checklist with a day built around your group. Gulla or Villi may take you toward the South Coast, Reykjanes Peninsula, Landmannalaugar, local culture, art, knitting, thermal baths, or a quieter mix of places.
I like the freedom to bring a personal wish list, and I like the chance to get practical local advice about where to eat, drink, and explore. The main drawback is the price: at $865, this makes the most sense for a group sharing the vehicle, not a solo visitor watching every króna.
In This Review
- Key points at a glance
- A day shaped around your Iceland wish list
- Choosing between nature, culture, and classic routes
- South Coast
- Reykjanes Peninsula
- Landmannalaugar
- Golden Circle with a personal twist
- Local culture beyond waterfalls and viewpoints
- Thermal baths and family-friendly planning
- What the vehicle and Wi-Fi mean on a long day
- The personal service from Gulla and Villi
- Is $865 a fair price?
- Practical points before you book
- Who should choose Puffin Travel’s custom day?
- Should you book this Iceland private tour?
- FAQ
- What time does the tour start?
- How long does the experience last?
- Is this a private tour?
- What destinations can I request?
- Is transportation included?
- Are food, museum tickets, and other entrance fees included?
- What happens if the weather is poor?
Key points at a glance
- Your interests set the direction: Choose nature, sagas, art, knitting, thermal baths, family activities, or classic Iceland routes.
- A true private outing: Only your group takes part, so the pace and conversation can be more personal.
- Local hosts Gulla and Villi: Their style includes friendly care, prompt communication, and advice beyond the main sights.
- Several famous routes remain possible: You can ask for the Golden Circle, South Coast, or another traditional day with a different angle.
- Comfortable transport: The air-conditioned vehicle has Wi-Fi, but no restroom.
- Plan for extra costs: Meals and museum entrance fees are not included.
A day shaped around your Iceland wish list

The best feature here is not a particular waterfall or viewpoint. It is the ability to tell Gulla or Villi what kind of Iceland you want, then let the day take shape around that.
You can hand over a short bucket list, or ask for ideas from places the guides personally enjoy. That opens the door to a day focused on nature, local culture, creative work, family-friendly stops, or a familiar route with a less standard plan.
This matters in Iceland because weather and daylight can change the feel of a day quickly. A fixed group excursion has to keep moving to its schedule. A private outing gives you a better chance to spend time on what interests you most, at least within the limits of an 8 to 9 hour day and the driving conditions.
The experience begins with pickup at 9:30 am. The meeting details provided for this tour are simple, and pickup is offered. You should have your preferred themes ready before departure, since the more clearly you explain your interests, the easier it is to shape a useful plan.
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Choosing between nature, culture, and classic routes

Puffin Travel presents several broad directions, but they are best understood as options rather than guaranteed stops. You are not buying a fixed route with every sight locked in. You are buying a private day in which the route is chosen with your group.
South Coast
The South Coast is the most familiar choice among the options. It can suit you if you want dramatic natural scenery and a full day outside Reykjavik.
The benefit of choosing this direction is variety. You can ask for a classic route, then add a personal angle through local stories, quieter stops, or advice on places that fit your interests. The drawback is time. A long coastal route can involve plenty of driving, leaving less room for museums, food, or slower cultural visits.
If you already completed the Golden Circle, the South Coast can provide a useful change of scenery. One past outing included a southern route with strong visual impressions and a friendly driver, though the explanation was felt to be lighter than expected. That is a fair reminder to tell your guide how much commentary you want. Some people prefer long stretches of scenery with occasional stories. Others want steady background on geology, culture, and local life.
Reykjanes Peninsula
Reykjanes can work well for a day that mixes geothermal ground, coast, and the raw feel of Iceland close to the capital. It is also a sensible choice if you want nature without committing to the longest possible drive.
Ask Gulla or Villi what fits your available hours and the day’s conditions. The tour description points to the peninsula as one of the possible areas, but it does not promise a set group of sights. That flexibility is useful, though you should confirm the intended route before setting out if a certain stop matters to you.
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Landmannalaugar
Landmannalaugar is presented as one of the more unusual possibilities, with its lava fields and striking volcanic scenery. It is the kind of choice that may appeal to you if nature is the main reason you came to Iceland.
At the same time, do not treat every destination named in the description as an automatic inclusion. The day is built around your interests, weather, and practical timing. Ask what is realistic for your date and how much of the day would be spent on the road.
Golden Circle with a personal twist
You can also choose a traditional Iceland route. That may sound less original, but a private guide can change the feel of a familiar day.
Instead of moving through a standard schedule with a large group, you can ask for more attention to a subject that matters to you. Sagas, local customs, food, family activities, or a stop connected to your personal interests can give a well-known route more meaning.
This is especially useful if people in your group want different things. One person may want the main sights, while another wants stories or a local recommendation. The private format gives you a better setting for that conversation.
Local culture beyond waterfalls and viewpoints
The tour can go in a cultural direction, not just a scenic one. If you like art, Gulla says she can arrange visits connected with artists. If knitting interests you, the day can include a knitting-focused experience. If sagas and Icelandic culture appeal to you, she can share stories and show you related places.
These choices make the experience more personal than a route that only measures success by the number of photo stops. Iceland’s identity is not limited to volcanoes and hot water. A creative visit, a saga story, or a local craft can help you understand how people connect with the country.
The details are not fully fixed, so you should be direct when booking. Tell the provider if you want culture to be the center of the day, rather than an extra added between natural sights. Also ask about any admission fees. Museum entrances are not included, and the tour price does not cover meals.
The guides also offer suggestions about where to eat and drink. This does not mean food is part of the tour. It means you can use their local knowledge to decide where to stop or where to go later in Reykjavik.
Thermal baths and family-friendly planning

Thermal bathing is another possible theme. The description specifically mentions natural thermal areas, so you can ask about a day built around that interest.
You should confirm the exact bathing location, entry cost, and what you need to bring before departure. Entrance fees are not included, and the tour does not list a restroom on board. Those details matter on a full-day outing, especially if you are traveling with children or planning several outdoor stops.
Families can also ask for activities suited to children. The provider recognizes that children need something to do, which is a useful starting point for planning. Still, the itinerary does not specify particular child-focused attractions, so explain your children’s ages and interests clearly rather than assuming the day will automatically include them.
A private vehicle can help families in practical ways. You do not have to manage a large group’s timetable, and you can talk through adjustments with the guide. But the length of the day may still be tiring, and eight hours in Iceland can include considerable time in the vehicle.
What the vehicle and Wi-Fi mean on a long day

Transport is private, air-conditioned, and supplied with onboard Wi-Fi. Those are modest details, but they count when you are spending most of a day on the road.
The vehicle was described as clean and well maintained, which is exactly what you want for a custom outing. Wi-Fi can help you stay connected, check plans, or share photos as you go. It should not be mistaken for entertainment or a substitute for planning. Signal strength can vary, and the tour information does not promise uninterrupted service.
There is no restroom on board. Plan bathroom breaks around stops and speak up if anyone in your group needs more frequent breaks. Meals are also not included, so ask about food timing before you leave Reykjavik.
The private setup is the strongest comfort feature. Only your group participates, so you are not sharing the day with strangers or waiting for a large group to return to the vehicle. That does not eliminate driving time, but it can make the hours feel more manageable.
The personal service from Gulla and Villi

The human side of this tour is important. Gulla and Villi are the names connected with the experience, and the tone of the service is warm and personal.
Villi is described as friendly, attentive to group needs, and ready with several options. Communication before the outing is also reported as prompt, which helps when your plan depends on weather, interests, and available time.
A solo visitor can find particular value in this kind of arrangement. One person who traveled alone felt safe and cared for during an off-the-beaten-path day, describing the guides’ kindness as similar to being with trusted family. That does not guarantee the same personal connection for every booking, but it shows why a private guide can be appealing when you do not want to navigate an unfamiliar country alone.
The family feeling can also appeal to small groups. One outing was remembered as feeling like a family reunion, helped by a cold, bright day and a thoughtful plan. The warmth is a plus, but you should still communicate your expectations. If detailed interpretation is important to you, say so. One piece of feedback found the explanations somewhat limited on a South Coast day, so the amount of commentary may depend on the guide, route, and your requests.
Is $865 a fair price?

The price is $865 for about 8 to 9 hours. That is a serious expense, but the right question is what you are comparing it with.
You are paying for a private vehicle, a guide, pickup, Wi-Fi, and a day designed for your group. You are not paying only for transport between famous sights. If you have a small group that values privacy and wants to avoid a fixed schedule, the cost may be reasonable when shared among several people.
For two people, the listed price works out to $432.50 per person. For four people, it works out to $216.25 per person, assuming the quoted price applies to the whole private booking. Confirm the final booking terms so you know how the price is calculated.
The value is weaker if you simply want the cheapest way to see the Golden Circle or South Coast. A standard group excursion may cost less, and it may already cover the sights you want. This private option earns its price when you care about personal planning, local conversation, flexible interests, or a more relaxed group setting.
Meals and museum admission cost extra. Those expenses are not surprising, but they should be included in your day’s budget. The price also does not guarantee every destination named in the description. Your chosen route and the day’s conditions shape what is possible.
Practical points before you book

You receive confirmation at booking, and free cancellation is available up to 24 hours before the start time for a full refund. Inside that 24-hour window, changes are not accepted and the payment is not refunded.
The outing requires good weather. If poor weather causes cancellation, you are offered another date or a full refund. That policy is useful in Iceland, where conditions can affect both safety and the quality of the day.
Service animals are allowed, and the experience is near public transportation. Most people can participate, but the supplied information does not give detailed mobility notes for every possible route. If anyone in your group has specific access needs, ask Puffin Travel before booking.
To get the most from the day, prepare three lists:
- The sights or areas you most want to see
- The subjects you want explained, such as sagas, art, or geology
- The things you do not want, such as long drives, museums, or crowded major stops
That small amount of preparation can turn a vague custom tour into a useful plan.
Who should choose Puffin Travel’s custom day?

I would look closely at this tour if you are traveling with family or friends and want one day that belongs only to your group. It also fits solo visitors who want a guide and private transport, but do not want to join a large bus.
It is a good match for repeat visitors who have already seen the standard routes and want something different. It can also suit first-time visitors who know their interests but do not know how to build an Iceland day around them.
I would be more cautious if your main goal is a guaranteed list of sights at the lowest possible price. The flexibility is the product, and flexibility can feel less satisfying if you expect a precise itinerary with every stop fixed in advance.
Should you book this Iceland private tour?
Book it if you want Gulla or Villi to shape a day around your own interests, especially art, knitting, sagas, thermal bathing, family activities, or less familiar natural areas. The clean private vehicle, Wi-Fi, local suggestions, and personal attention add real value for the right group.
Think twice if $865 is beyond your budget, if you are traveling alone and cannot share the cost, or if you want detailed commentary at every point without first asking for it. Before paying, confirm your preferred route, the expected amount of driving, meal plans, and any entrance fees.
For a group that values freedom more than a fixed checklist, this is one of the more personal ways to spend a full day from Reykjavik.
FAQ
What time does the tour start?
The stated start time is 9:30 am.
How long does the experience last?
The tour lasts approximately 8 to 9 hours. The itinerary also describes it as an 8-hour experience, so confirm the exact timing when booking.
Is this a private tour?
Yes. Only your group participates in the activity.
What destinations can I request?
You can discuss the Golden Circle, South Coast, Reykjanes Peninsula, Landmannalaugar, local art, knitting, sagas and culture, thermal baths, family activities, or other interests with Puffin Travel.
Is transportation included?
Yes. Private transportation in an air-conditioned vehicle is included, along with onboard Wi-Fi and pickup.
Are food, museum tickets, and other entrance fees included?
No. Meals are not included, and museum entrance fees are extra. The vehicle also does not have a restroom.
What happens if the weather is poor?
The experience requires good weather. If Puffin Travel cancels because of poor conditions, you can choose another date or receive a full refund. You can cancel at least 24 hours before the start time for a full refund.
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