Review · FOOD & DRINK
Authentic Reykjavik Food Tour with Flea Market Delights
Reykjavik’s best food lesson may come in small bites: traditional Icelandic food, local stories, and a weekend stop at the city flea market. This tour gives you more than a restaurant meal because you walk between stops and learn why certain foods matter in Iceland.
I like the handpicked regional tastings and the guides’ formal training through Iceland’s tour guide school. I also like that drinks, including alcoholic beverages, are included in the $147 price. The main drawback is value: that price is high for three hours, and the itinerary’s listed walking and tasting segments appear to add up to longer than the advertised duration.
In This Review
- Key points to know before booking
- Why this food tour works for curious eaters
- Meeting at Hlöllabátar in Ingólfstorg Square
- Five tasting stops across central Reykjavik
- First stop: a local start after Hlöllabátar
- Second stop: another regional tasting
- Third stop: a shorter tasting with more city walking
- Fourth stop: a brief food sample
- Fifth stop: the longest final tasting
- The weekend flea market makes the route more local
- Shark and the challenge of authentic Icelandic food
- Is $147 a fair price?
- Who will enjoy this three-hour walk?
- Weather, clothing, and timing tips
- Should you book the Authentic Reykjavik Food Tour?
- FAQ
- How long is the food tour?
- Where does the tour meet?
- How early should I arrive?
- How can I identify the guide?
- Is the Reykjavik Flea Market included on every tour?
- What is included in the price?
- Is hotel pickup included?
- Can dietary restrictions and allergies be accommodated?
Key points to know before booking

- Sample shark and other Icelandic specialties: The food list is built around traditional local treats rather than familiar tourist fare.
- Visit the Reykjavik Flea Market on weekends: Food stalls add a casual, local stop that may not be available on every departure.
- Learn from tour-school graduates: The guides are trained to explain Icelandic culture while keeping the walk lively.
- Walk about central Reykjavik: The route includes several short walks between five tasting stops.
- Budget $147 for a full tasting package: Taxes, food, beverages, and alcoholic drinks are included, but hotel transport is not.
- Meet at Ingólfstorg Square: Look for the light blue jacket marked Your Friend in Reykjavik outside Hlöllabátar.
Why this food tour works for curious eaters

I like food tours that explain a place through what people eat. Iceland’s food traditions reflect an island country with a cool climate, limited historic access to imported goods, and a long relationship with the sea. You do not need to know that background before you arrive. Your guide supplies the context as you taste.
The tour is designed to check several Icelandic foods off your list in one outing. That makes it useful early in your stay, when you are still deciding which dishes deserve another try and which ones you can politely leave behind.
You should arrive hungry. The experience includes food at five Reykjavik stops, along with beverages and alcoholic drinks. The portions are not described, so I would treat this as a substantial tasting experience rather than assume it replaces every meal of the day.
The tour also suits you if you want a social introduction to the capital without spending an evening at one expensive restaurant. You move through central streets, stop for food, and hear stories along the way. It is a practical way to get your bearings while doing something more memorable than a standard city walk.
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Meeting at Hlöllabátar in Ingólfstorg Square

The starting point is outside Hlöllabátar, a sandwich shop facing Ingólfstorg Square and two tall stone pillars. CenterHotel Plaza is to your right, and benches, tables, and a covered ceiling make this a reasonably comfortable place to wait.
Arrive five minutes before the start time. Look for a guide in a light blue jacket with Your Friend in Reykjavik printed on the back. The meeting point is central, but Reykjavik weather can change quickly, so bring a waterproof outer layer and clothing suited to the forecast.
There is no hotel pickup or drop-off. You make your own way to Ingólfstorg Square, which is worth noting if you are staying outside central Reykjavik or have mobility concerns about reaching the start point.
Five tasting stops across central Reykjavik

The route includes five guided food stops. The supplied schedule gives them listed tasting times of 40 minutes, 40 minutes, 30 minutes, 15 minutes, and 45 minutes, with short walks between them. Since the advertised tour length is three hours, those segment times seem longer when added together. They may be approximate, so I would confirm the expected finish time if you have a tight dinner reservation, transfer, or cruise departure.
The walking portions are listed as 10 minutes, 10 minutes, 5 minutes, 15 minutes, and 10 minutes. This is a city walking tour, not a countryside excursion. You should be comfortable moving through central Reykjavik and standing during food stops.
First stop: a local start after Hlöllabátar
The tour begins at Hlöllabátar, then moves on foot for about 10 minutes toward the first Reykjavik tasting stop. The opening food is a useful introduction because it gets you eating quickly while the guide begins explaining the country’s food customs.
The exact dish served at each stop is not specified in advance. That can be part of the appeal, since the focus is on a selection of traditional Icelandic items rather than a fixed restaurant menu. It also means you should not book this tour expecting a precise list of dishes.
The listed first tasting lasts about 40 minutes. That gives the guide room to explain ingredients, local habits, and the place of the food in Icelandic life instead of simply handing you a sample and moving on.
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Second stop: another regional tasting
A second 10-minute walk leads to another Reykjavik food stop. This tasting is also listed at about 40 minutes, making it one of the longer portions of the route.
I value this pause because food tours work best when you have time to ask questions. If you are unfamiliar with Icelandic cuisine, you may want to ask how a dish is traditionally served, how common it is today, or whether it is something Icelanders eat regularly or mainly associate with older customs.
The tour description promises authentic local treats, but it does not promise that every item will suit every palate. That is especially important if you are cautious with strong or unfamiliar flavors. The experience is intended to stretch your food list, not stay entirely within safe choices.
Third stop: a shorter tasting with more city walking
After another short walk of about five minutes, the third tasting lasts around 30 minutes. This gives the route a slightly quicker middle section.
You may appreciate the change of pace. Several long tastings in a row can feel heavy, especially when drinks are included. A shorter stop lets you reset before the next part of the walk.
The guide remains central to the experience here. All guides are graduates of the tour guide school of Iceland, and the company places equal weight on entertainment and education. That matters because food history can become dry if it is delivered as a lecture. The stated aim is to connect each bite with a story while keeping the group engaged.
Fourth stop: a brief food sample
The fourth walk is the longest listed at about 15 minutes, followed by a 15-minute tasting. This is the briefest food stop on the schedule.
A short stop may feature a quick sample rather than a long sit-down explanation. Since the exact food is not named, I would avoid assuming that this is the flea market stop or that it includes a particular specialty. The schedule simply identifies it as a guided food tasting in Reykjavik.
The extra walking can be useful after several samples. Wear shoes that handle wet pavement and bring a layer you can adjust. Reykjavik is compact, but the combination of walking, standing, eating, and changing weather can make practical clothing more important than it sounds.
Fifth stop: the longest final tasting
The last listed walk takes about 10 minutes, followed by a 45-minute tasting. This is the longest stop, so it appears to serve as the main closing food experience.
Ending with the longest tasting gives you time to compare what you have tried and ask final questions. It also helps make the tour feel like a full food outing rather than a string of tiny samples.
The schedule identifies this stop as both a regional food tasting and a guided tour segment. Beyond that, the provider does not name the venue or dish. I would see that as a reason to keep an open mind, not as a missing feature. The tour’s value comes from the overall selection and explanation rather than one guaranteed menu item.
The weekend flea market makes the route more local

On weekends, the tour can visit the Reykjavik Flea Market and its food stalls. This is one of the most appealing details for you if you want to see a less polished side of the city’s food culture.
A flea market is different from a standard restaurant stop. You may see informal food sellers and a wider mix of everyday local activity. The food stalls add variety and give the guide another setting in which to explain Icelandic tastes.
The wording matters: the flea market visit is available during weekends. Do not assume it is part of every departure. If this stop is a major reason for booking, choose a weekend date and confirm the current route before paying.
The market also adds some uncertainty. Stall availability can change, and the tour does not provide a fixed list of market foods. That is normal for a market-based visit, but it is worth knowing if you want a tightly controlled menu.
Shark and the challenge of authentic Icelandic food

One verified booking review praises the food and specifically mentions shark. That gives you a useful clue about the tour’s adventurous side. You may encounter a dish that is famous outside Iceland but not an everyday comfort food for every diner.
I like that the tour does not appear to soften the country’s food traditions for an international audience. A sample such as shark can become a memorable travel story, even if you decide you prefer milder dishes. The point is to taste with curiosity, not to prove that you can enjoy everything.
Still, strong or unfamiliar foods can be a poor fit if you have a narrow diet or dislike unusual flavors. Tell the company about allergies and dietary restrictions before the tour. The provider says it does its best to accommodate them, but you should not assume every substitution is possible.
Because the menu is not fully published, ask about serious allergies when booking. Food is included, but the exact products and portion sizes are not stated.
Is $147 a fair price?

At $147 per person, this is not a cheap snack walk. You are paying for a three-hour guided experience with several food tastings, beverages, alcoholic beverages, taxes, and a trained professional guide.
The value depends on how you would otherwise eat in Reykjavik. If you plan to visit several restaurants and pay separately for local specialties and drinks, the tour may consolidate those costs while adding instruction and company. If you mainly want one inexpensive meal, the price will feel steep.
I would book it for the access and interpretation, not simply for quantity. A good guide helps you understand what you are eating, where it fits in Icelandic culture, and how to order similar foods later in your trip. The tour-school training is a useful sign that the guide’s role goes beyond carrying a plate from one stop to the next.
The low rating in the supplied booking history comes from someone who could not attend after an ankle injury and did not receive a refund or future credit. That is a practical warning rather than a complaint about the food itself. The stated policy allows a full refund when you cancel at least 24 hours ahead, so avoid waiting until the last day if your plans or health are uncertain.
Who will enjoy this three-hour walk?

I would recommend the tour most strongly to:
- First-time visitors who want an introduction to Icelandic food and culture
- Curious eaters who are willing to try unfamiliar local specialties
- People who prefer guided experiences to planning several food stops alone
- Weekend visitors interested in adding the Reykjavik Flea Market
- Small groups who want a shared activity in central Reykjavik
- Diners who value included drinks and food explanations
I would be more cautious if you have serious allergies, need a precise menu, dislike walking in uncertain weather, or want a quiet sit-down meal. The tour is also less useful if you already have a carefully planned list of Reykjavik restaurants and only want a single dish.
It is wheelchair accessible, which makes it more widely suitable, though the route still includes several walks between stops. If you use a wheelchair or have limited stamina, contact the provider before booking to discuss the route and stop arrangements.
Weather, clothing, and timing tips

Bring weather-appropriate clothing. That means more than a warm sweater: wind and rain can change how comfortable a short city walk feels. Wear practical shoes, since the route includes multiple walking sections and food stops may involve standing.
Arrive at Ingólfstorg Square five minutes early. The covered waiting area helps, but it is still better to locate the two stone pillars and Hlöllabátar before the appointed time rather than search at the last minute.
Leave space in your schedule after the tour. The advertised duration is three hours, yet the listed stop and walking estimates appear to run longer when combined. I would not schedule a tight airport connection or an important reservation immediately afterward without checking the expected finish time.
The tour is offered in English. If you need another language, this experience is not presented as a suitable choice.
Should you book the Authentic Reykjavik Food Tour?

Book this tour if you want traditional Icelandic food with explanation, not just a meal. The included drinks, five tasting stops, trained guides, and possible weekend flea market visit give you a useful introduction to Reykjavik’s food culture.
I would choose a weekend departure if the market matters to you, arrive hungry, and contact the provider about allergies or dietary needs. At $147, the tour earns its price only if you value the guide’s stories and the chance to sample several local foods, including possibly shark.
Skip it if you want a low-cost meal, a guaranteed menu, or a fixed end time. For an open-minded eater with three hours in central Reykjavik, though, this is a strong way to begin understanding Iceland one bite at a time.
FAQ
How long is the food tour?
The advertised duration is three hours. The schedule includes several walking and tasting segments, so confirm the expected finishing time if your plans are tightly timed.
Where does the tour meet?
Meet outside Hlöllabátar Sandwich Shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to the right.
How early should I arrive?
You should meet at Ingólfstorg five minutes before the scheduled starting time.
How can I identify the guide?
The guides usually wear a light blue jacket with Your Friend in Reykjavik printed on the back.
Is the Reykjavik Flea Market included on every tour?
The flea market food stalls are available during weekends. The information does not state that this stop is included on weekday departures.
What is included in the price?
The price includes food tastings, beverages, alcoholic beverages, a professional guide, and all taxes, fees, and handling charges.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included, so you must reach the meeting point yourself.
Can dietary restrictions and allergies be accommodated?
The company does its best to accommodate dietary restrictions and allergies. Contact the provider before booking to discuss your specific needs.
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